What is TransPromo Marketing?
TransPromo Marketing utilizes customer transactional documents - such as bank statements, account statements, renewal notices, invoices - as ideal media for up-selling, cross-selling, and partner-selling products and services.
InfoTrends noted "transactional documents are opened and read by more than 90% of consumers. Because the average consumer is bombarded with advertising, e-mail, direct mail and other forms of solicitation each day, TransPromo can help you cut through the clutter and stand out." (Wikipedia)
By producing targeted and well-positioned messaging, combined with bottom-line savings on document generation and postage, TransPromo looks like a genuine winning strategy.
But cramming advertising material into the envelope with the transactional document is not the answer. As many as two-thirds of customers are thought to throw them away without looking at them. TransPromo needs the message to be added to the transactional document directly.
ActiveDocs Opus is the answer for TransPromo
ActiveDocs Opus is a highly effective Document Automation solution for the type of transactional documents that form the basis of transpromo marketing.
ActiveDocs Opus delivers the customization and messaging management that underpins truly effective transpromo marketing.
Using ActiveDocs Opus for TransPromo - Customization
Customization is the key to effective TransPromo marketing, to ensure every message is targeted, specific, and relevant to the individual customer who receives it. ActiveDocs Opus makes it easy to customize transactional documents through the use of Rules or contextual data-driven business logic.
Rules can change the content, from individual characters and words, to entire sections and even to include or exclude whole documents. Rules can customize transactional documents to such a fine degree that no two invoices, or statements, or other documents will be the same.
Using ActiveDocs Opus for TransPromo - Message and Content
Message and content must be manageable by business units for fast, flexible, responsive marketing. Never mind weeks. Or days. What about the statements being printed tonight?
ActiveDocs Opus combines speed, flexibility, and responsiveness with secure content management, fine-grained access control, and version & publication control.
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