Efficient Business Expansion for Learfield IMG College

Document automation empowers a well-established business to grow with confidence

Kansas City June 9, 2020
American football players in action on the field.

Learfield IMG College (Learfield IMG) is a communications specialist with a number of subsidiaries operating across the US. Established in the 70s, the company provides media and technology-related services for intercollegiate athletics.

As national interest in college sports grew, and regulations evolved in favor of market expansion, Learfield IMG experienced a significant rise in demand. The company had an unparalleled opportunity to grow – but some of its outdated technology was limiting that growth.

Learfield IMG needed a more efficient way to create documents, as this would be key in expanding its business efficiently.

Catherine Larsen, SVP of Sales, North America, said, "Learfield IMG’s team approached us after several years of meticulous research into automation – they knew exactly what they wanted. We could move straight to a Proof-of-Concept project, which was an opportunity for the team to evaluate the ActiveDocs software, extensively test it in their own environment, and be absolutely certain that the solution would meet all their requirements and expectations."

The successful Proof-of-Concept project gave Learfield IMG complete confidence in the live deployment of their new solution. The new system was in production within a few weeks after the conclusion of the project.

Learfield IMG’s new ActiveDocs solution generates customer communications, sourcing up-to-date information from the company’s CRM, Dynamics 365. Contracts and sponsorship agreements are produced individually based on the information in CRM, while invoices are compiled and sent out in lots of several thousand at a time.

Learfield IMG’s documents and communications are generated in a fully automated mode, in batches or on-demand, with no human input required. In the future, the firm intends to leverage the ActiveDocs DocuSign Connector to integrate its solution with DocuSign, as this would provide a quicker turn-around time for contracts.

"Among Learfield IMG’s biggest obstacles to expansion were the inadequacies of its previous document automation solution," says Martin Srubar, Senior Technology Evangelist. "Learfield needed to send documents to clients in batches. Their old solution limited these batches to 500 recipients – and Learfield IMG needed to regularly contact over 5000 people at a time. This was no problem for ActiveDocs. In terms of what the software can do, it was actually a straightforward requirement – and a powerful improvement for Learfield IMG."

In addition to enabling efficient communication, the deployment of ActiveDocs document automation guarantees the ongoing accuracy of Learfield IMG’s documents, and compliance with all relevant regulations. It saves the company money and time. Learfield IMG can allocate those newly-freed-up, valuable resources to other tasks, helping the business expand even further.

For more information, please contact info@activedocs.com.


About the Customer

Learfield IMG College

Learfield IMG College, headquartered in Plano, Texas, is a leading communications firm, providing media and technology services to intercollegiate athletics stakeholders across the United States. The company manages ticketing, branding, digital marketing, website platforms, signage, and publishing on behalf of its clients.

Visit Learfield IMG's official website to find out more.


About the Solution


ActiveDocs develops document automation software that makes it easy for large organizations to design templates, and produce the documents they need with the greatest speed, success, and minimum risk.

It’s the confident choice of large companies for document automation success.

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